We started working on this case with several requirements:
- BikeBox team wanted to unite all of their physical shops in different locations under the same brand name.
- They wanted a webshop with a unique design that stands out and responds specifically to the needs of bike customers
- They also wanted us to create conditions for partnership with other brands and their webshops.
- Their desire was to create a seamless shopping experience for their consumers with features like different product variants – different colors and sizes for the same product to be visible.
The latter requirement was the biggest challenge our team faced because the creation of product variants required custom development, i.e. development beyond the possibilities of the WooCommerce platform for WordPress.